Total Quality Logistics and the University of Cincinnati Announce Long-Term Partnership

Winning Teams Unite to Honor Legacy & Achieve New Heights


Cincinnati, OH (January 30, 2023) — Total Quality Logistics (TQL), the second-largest freight brokerage firm in North America and Cincinnati’s largest private company, and the University of Cincinnati (UC) announced on Monday a long-term strategic partnership that will include a significant contribution to UC’s Day One Ready Campaign to support next level success for Bearcats’ student-athletes, the Cincinnati community and university.

The strategic partnership will include field level and stadium signage and logo assets for TQL as well as specific investment to the Bearcats’ indoor practice and performance facility project.

While field surface branding typically results in renaming the venue, as a Cincinnati company, TQL has chosen to not name the field. It will continue to be named Carson Field in honor of Dr. Arch Carson, who organized the first football team at the university in 1885 and is known as the Father of UC Football.

The Bearcats have played at the site of Carson Field since 1901. Nippert Stadium, which was built around the playing field, was completed in 1924.  

“We see a lot of parallels with UC Football and TQL,” said Kerry Byrne, TQL President and UC alum. “Through investment, hard work and the right talent you can achieve new heights, while upholding tradition. UC is ascending to the Big 12 with state-of-the-art facilities and support for their student-athletes. At TQL, we’ve grown from our roots in truckload freight to becoming a global logistics heavyweight in ocean, air, rail, warehousing and beyond.”

The Day One Ready campaign is a fundraising initiative that’s focused on achieving Next Level Success in UC’s new conference, the Big 12. The fundraising supports signature facilities, student-athlete wellness and championship readiness.

“We will never be able to fully quantify the value of having TQL, one of North America’s largest logistics firms, fully behind our school and our athletic department,” said John Cunningham, UC Director of Athletics. “TQL is not only an incredibly successful company, it is right in our backyard and shares our same commitment to the Cincinnati community, our student-athletes and our university. We are thrilled TQL shares our same vision for comprehensive excellence and we are excited for the athletic department enhancements this partnership will bring to UC.”

LEARFIELD’s Bearcats Sports Properties, the university’s athletics multimedia rightsholder, assisted in the new partnership agreement as part of its ongoing support of Cincinnati Athletics.

“Our university has a deep and impactful relationship with TQL, and I’m proud that the majority of its recruits come from UC,” said UC President Neville G. Pinto. “This momentous partnership and leading investment will prepare us to showcase our student-athletes on the biggest stage for collegiate athletes. I’m grateful for TQL’s commitment to community and excellence.”

About TQL
Total Quality Logistics (TQL) creates greater supply chain efficiencies for our customers by combining industry-leading technology with unmatched customer service. Customers and carriers turn to us daily to solve their transportation needs with competitive pricing, continuous communication and a commitment to do it right — every time. Through our comprehensive portfolio of logistics services and network of 130,000+ carriers we move 3 million loads of freight annually. Our company and employees make the world a better place by donating thousands of volunteer hours and millions of dollars each year through TQL Cares and the TQL Foundation. We are proud to be the naming rights sponsor of TQL Stadium, home of Major League Soccer’s FC Cincinnati. Founded in 1997 in Cincinnati, Ohio, TQL is one of the largest freight brokerage firms in North America, with 10,000 employees in 56 offices across the U.S. Learn more at

About Cincinnati Athletics
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 500 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 117 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first American Athletic Conference program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
UC student-athletes collectively posted a 3.363 overall GPA in the fall of 2022 with 78 percent earning spots on the Honor Roll, while 16 student-athletes collected Academic All-District accolades.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff membersUC Athletics' mission is to connect our community, enhance our University and impact the lives of student-athletes as they prepare to change the world on and off the field.

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