Marketing Aids Women in Crisis; Columbus, Chicago Spread Cheer
In a company that runs about 80-20 men to women, the TQL marketing department skews closer to 9:1 women to men. So the department’s decision to work with the YWCA Women’s Domestic Violence Shelter this Christmas made a lot of sense.
“There are women living in this shelter who have been in fear, who don’t feel safe in their own homes or don’t have homes,” said corporate giving coordinator Sally O. “Providing them with something extra for the holiday season can help them feel supported.”
The team collected almost 80 items ranging from toiletries to clothing to art supplies, in addition to donating nearly $300 in cash for the organization with the help of the TQL Foundation’s matching gift.
Sally said the art supplies were the coolest gifts.
“The shelter told us they had a big need for them, so team members contributed coloring books, sketch pads, colored pencils and pens,” she said.
While this is the first time the marketing team has worked with the YWCA, TQL has supported the organization since at least 2010.
“I believe TQL has shown that it is important to be involved in charitable giving all year,” Sally said. “We do so much throughout the year – from Hauls for Heroes and Loads for a Cure, to Military Month and Movember. The holidays allow teams to share how they have championed their own projects and share their passions with the rest of the company.”
For the third straight year, TQL Columbus provided Christmas Cheer with the Salvation Army of Central Ohio. The team collected about 20 gifts for the program’s Angel Tree toy drive.
Team members gave their time to distribute food, clothing and gifts from the Salvation Army warehouse to families in need. The Cheer events serve about 6,000 Columbus-area families each year.
TQL Chicago raised $687 to purchase toys and winter clothing for four families through Heartland Alliance.
Founded in 1888, the Chicago-based organization now serves more than half a million people in 20 countries, including refugees, the homeless and the chronically ill. Heartland connects them with the services they need to escape poverty and heal.
TQL Cares for the Holidays shines a spotlight on what some of our people and teams around the company and country are doing to make their communities better during this traditional season of giving.